Our Story & Concept
We create bags that fill you with joy!
The first handbag designer to create an incredibly unique restyle concept, Sarah Haran is renowned for her creativity, craftsmanship and for bringing joy to her customers through her luxury handbags & accessories.
Meet Sarah ...
After 22 years of being immersed in the world of technology as Chief Operating Officer of a cloud computing firm, Sarah had her lightbulb moment when she realised there wasn’t a high quality handbag available that could take her from day to night with ease, and was beautiful, versatile and functional.
So, Sarah took matters into her own hands and designed her own! Fast forward a few years, and her hobby became a "real business" when she took a leap of faith and left IT behind. Today her hobby is a thriving business with thousands of women across the globe who have chosen to support her brand by wearing Sarah Haran handbags on their arms!
The Evolution of our Handbags
The Dahlia 2-in-1 Tote was Sarah's first born luxury handbag, and to this day it continues to be our bestseller. Sarah believes in testing all bag designs thoroughly to ensure customers carry not only a beautiful bag, but one that will make their day simpler.
This approach has meant that all our bags are tested by women for women and having started with one tote bag, our range now boasts styles that will bring versatile functionality for all activities and lifestyles.
The beauty and quality of our bags is outstanding, so you can be sure that it will last a life time. Thoughtful interiors and clever features ensure you carry the perfect bag.
Coupled with our unique interchangeable concept you can wear our bags in a variety of ways to create different looks with just 1 bag. A range of stylish accessories mean you can go from day to night with ease, simply by adding different elements to your bag to give it a whole new look.
Our Design Ethos
As a small independent boutique brand, our ethos is to design sustainably in small quantities. All products are sampled and tested over a 3-6 month to ensure they will truly enhance daily life. We then produce in small batches that are thoroughly tested by us, our Ateliers and a select few customers before launch. We believe this approach enhances our production and helps safe guard the planet.
We work incredibly closely with our expert team in Turkey, who are also a family run business. When we started with them, they were a team of 5, but thanks to the support of our customers, they are now a team of 14 people giving us over 200 years of leather crafting skills to ensure the quality of our bags! That's why our handbags are backed up with a lifetime guarantee.
Read more about our design ethos here.
With your support we have grown!
Having taken a leap of faith and launched her brand in 2018, Sarah has now grown her team with likeminded staff who are as devoted as she is to bringing joy to her customers through incredible products and exceptional customer service! Without the support of our customers we would not have been able to achieve what we have. We are truly grateful!
We are grateful to have 1,000's of customers who love our handbags and have shown their support with over 5000 5 Star reviews. We have managed to win the heart of celebrites like Anthea Turner, who was gifted a bag by a friend and now loves our bags so much that she has become a major supporter and brand ambassador. We have been lucky enough to have received several impressive write ups from major national publications about our products including Anna Murphy Fashion Director of the Times!
In 2021 we were recognised as a Brand of Tomorrow by Walpole, the official sector body for UK luxury! We are extremely proud of this achievement.
You can read more about our celeb fans and press articles here.
Our Bags of Joy Community
Our mission is to spread joy and it is a real joy for us that we have created a community of women who love our products and want to share their passion with one another. Hugely supportive to each other our Facebook club is full of likeminded women who have bonded over their common love of handbags and well maybe wine as well!
When we entered the first lockdown back in April 2020, our Bags of Joy Club was born in a bid to bring our community together for support during a time of hardship.
It started with just a few of us and has now grown to almost 4000 members, with friendships and bonds being made and stories and jokes being shared daily!
Anyone can join, and it's the perfect place to start building inspiration for your collection by viewing other members amazing pictures.