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Functionality
We spend our lives searching for that 'perfect handbag'. But does such a bag really exist? When Sarah gave up her high flying career as COO of a computer software company to pursue her dreams of becoming a handbag designer, the 'perfect bag' was born. Now with thousands of women wearing her creations, let us tell you what makes them so special...
The issues women face :
We took a closer look into what problems women found with their current handbags. Upon investigation, we found the real issues to be the following -
1. Lack of functionality
2. Not enough internal organisation
3. They all look the same
4. Poor quality
5. Items get lost at the bottom
6. Need several bags for different occasions
7. Only goes with certain outfits
8. Bags go out of fashion
9. Uncomfortable to wear/too heavy
But our bags solve all of these issues! Yes, that's right, we have created a range of bags that solve all your problems.
Imagine leaving the house feeling confident with the knowledge that everything you need is neatly organised to take on whatever the day may throw your way. When you feel great inside, it shows on the outside and your true joy can shine for the world to see!
So let's talk more about the functionality of our bags...
The key features...
Key Chain
Our clever key chain attaches to a snap hook fitting inside your bag so you never have to search around for them again. Better still, the chain doubles up as a strap for your smaller bags like Ivy.
Signature Pink Lining
Our beautiful pink lining means your bag will no longer be a bottomless black hole, and you will be able to find all of your belongings easily. And who doesn't feel joyful when they see a little pink?!
Detachable Pouch
Many of our core bags come with a detachable front Ivy that can easily be removed to use as a second bag. The t-bar toggle ensures the Ivy remains securely fastened when attached.
Internal Organisation
Our handbags come with perfectly proportioned, handstitched pockets to neatly store all your belongings. Or why not get one of our bag inserts for even more internal organisation?
Small Leather Goods
To complement our bags, we also carry a range of beautifully functional handbag organisation products, each one performing a different duty to help store your belongings safely and securely.
Space for a Laptop
Many of our customers use our bags for work, as there is ample space to store your laptop or tablet amongst other items. Our thoughtful internal pockets allows you to store it securely.
In The Press 📸
It's not just us who believes our handbags are the perfect balance of beauty, function and versatility - we've had several write ups from major national publications who agree!
You can read more of these articles here.
Join us for Joy!
To find out more, pop your email in the box below and we will keep you up to date with all the latest news, offers and exclusives, as well as sending you a 20% off code for your first purchase! .
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